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Ugg, campaign, Feels like Ugg, Precious Lee, Hanni, Phil Oh, fall, boots, shoes
Courtesy of Ugg

Ugg has released its new fall/winter 2024 campaign. The new marketing initiative is the latest edition of the footwear brand’s “Feels Like Ugg” series and stars Precious Lee, Hanni, Phil Oh, Leah Dou, Young Mazino, Karabo Poppy Moletsane and Alex Consani.

Directed by We Are From L.A., photographed by Samuel Bradley and created in partnership with AKQA, the campaign sees the cast on an energy-filled journey throughout the streets of Seoul, South Korea wearing the brand’s fall/winter 2024 collection.

See all of the photos from the new campaign below.

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