Timberland “Iconic” Campaign
Naomi Campbell in the Timberland “Iconic” campaign.
Naomi Campbell, Teddy Swims and More Featured in Timberland ‘Iconic’ Campaign: Photos
By Peter Verry
More stories by Peter
Naomi Campbell in the Timberland "Iconic" campaign.
Courtesy of Timberland
At Timberland, there’s nothing more iconic than the 50-year-old 6-Inch Boot.
The brand tapped four vastly different creatives who the brand believes embody this notion for its new “Iconic” campaign — led by supermodel Naomi Campbell.
“So many brands reinvent. We’re not looking to reinvent. We’re looking to reclaim,” Timberland chief marketing officer Maisie Willoughby told FN. “The yellow boot is timeless. It’s been in fashion continually for the last 50 years. As marketeers, it’s about making sure you ride the wave at the right time, with the right communication, and make sure the singular message is super authentic.”
She continued, “This is a new creative spin for the brand in recent years. It talks to the tone of voice that we had throughout the ’90s. This is reclaiming some of that hype, some of that tone of voice.”
Here are images from “Iconic,” which also features Teddy Swims, Slawn and Kai-Isaiah Jamal.
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Image Credit: Courtesy of Timberland -
Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Naomi Campbell in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Teddy Swims in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Teddy Swims in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Teddy Swims in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Slawn in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Slawn in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Slawn in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Kai-Isaiah Jamal in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Kai-Isaiah Jamal in the Timberland “Iconic” campaign.
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Timberland “Iconic” Campaign
Image Credit: Courtesy of Timberland Kai-Isaiah Jamal in the Timberland “Iconic” campaign.
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