Sarah Jessica Parker
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Parker in her midtown Manhattan flagship.
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Parker in her midtown Manhattan flagship.
Parker photographed in New York City on September 9, 2020 by Flo Ngala.
Parker outside her new flagship at 31 West 54th Street. The new shop opened July 7 amid New York City’s pandemic reopening Phase 3.
Parker at her new flagship shop in midtown Manhattan on September 9, photographed by Flo Ngala.
“You just can’t give up on this city,” Parker told FN in an exclusive interview. “All of us are feeling very tired of the headlines of ‘New York is dead.’ I don’t think it’s helpful, and I really wish papers would stop writing that. There are really serious issues happening in our city, and some of them have only been highlighted by the pandemic in terms of the inequitable economy.”
The actress outside 31 West 54th Street in midtown Manhattan.
The address is the former location of Manolo Blahnik’s New York outpost.
Sarah Jessica Parker in her new midtown Manhattan flagship. For more than two decades (until last year), the address served as the New York outpost for Manolo Blahnik.
The actress has had her SJP Collection brand since 2014.
“Our story is going to sound very familiar to small business owners across our city, across our state and frankly probably across the country,” Parker said during the shoot. “The second that the governor said that Phase 3 was official and that we could meet the requirements to open and operate a safe shop, we [decided to] not only live by those guidelines but honor them with enthusiasm. We’ve tried to be good stewards for the city and for small businesses.”
Sarah Jessica Parker with business partner George Malkemus.
Behind the scenes with Parker at her September 9 cover shoot, with photographer Flo Ngala (left) and videographer Annie Bercy (right).
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