When Fred Hayman opened Giorgio Beverly Hills on Rodeo Drive in 1961, it established the American fashion retailer as “the Godfather of Rodeo Drive.” The opening of a luxury boutique on this Beverly Hills boulevard prompted others, including Van Cleef & Arpels, Gucci, Tiffany & Co. and Vidal Sassoon, to quickly follow behind. Today, Rodeo Drive’s three iconic blocks are home to more than 100 of the world’s leading luxury brands with deep connections to art and culture, housed in buildings designed by the most distinguished names in international design and architecture. The area has only grown in popularity over time with movies like “Pretty Woman” and “Just Go With It” having well-known scenes shot in the stores that line the blocks.
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Rodeo Drive Through the Years
Image Credit: Getty Images Holiday performers on Rodeo Drive at the 2023 Rodeo Drive Holiday Lighting Celebration on November 16, 2023 in Beverly Hills, California.
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Rodeo Drive Through the Years
Image Credit: Getty Images Street view of buildings and people shopping on Rodeo Drive in Beverly Hills.
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Rodeo Drive Through the Years
Image Credit: Getty Images/iStockphoto Rodeo Drive road marker in the Beverly Hills shopping district of Los Angeles.
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Rodeo Drive Through the Years
Image Credit: Getty Images Intersection of Rodeo and Via Rodeo Drives in Beverly Hills.
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Rodeo Drive Through the Years
Image Credit: Getty Images Two Rodeo Drive, located on the corner of Rodeo Drive and Wilshire Boulevard, is a High-end luxury outdoor shopping plaza featuring posh, designer retailers & upscale eateries set in a European inspired walkway.
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Rodeo Drive Through the Years
Image Credit: Getty Images/iStockphoto Rodeo Drive street sign in Beverly Hills, California in 2015. The outside windows on the street are constantly changing to give it a continuous different look.
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Rodeo Drive Through the Years
Image Credit: Getty Images Rodeo Drive has shops inside a medical center on the famous street.
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Rodeo Drive Through the Years
Image Credit: Getty Images/iStockphoto Rodeo Drive located in Beverly Hills, California before it opens to the public for the day.
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Rodeo Drive Through the Years
Image Credit: BG043 Ralph Lauren store opened on Rodeo Drive in 1971.
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Rodeo Drive Through the Years
Image Credit: FG/Bauer-Griffin/GC Images The Van Cleef & Arpels store opened on Rodeo Drive in 1969.
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Rodeo Drive Through the Years
Image Credit: AaronP/Bauer-Griffin/GC Images The Gucci Rodeo Drive store opened in 1968.
