Post Malone Stars in Ugg’s New Men’s Campaign, PHOTOS

Ugg is ramping up its focus on its men’s collection this fall with a new campaign starring Post Malone.

According to the Deckers-owned footwear brand, its new partnership with the nine-time diamond-certified Grammy Award-nominated rapper encompasses a global campaign. It features the Ugg men’s Weather Hybrid Collection, a refreshed take on the brand’s iconic Neumel ($180) and Tasman ($150) silhouettes boasting a bright “Big Sky” blue hue outsole, and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this year.

Conceptualized and shot by friends and co-creators Ramez “Mezzy” Silyan and Adam DeGross, the global campaign, dubbed “Lead a Horse,” depicts Post coaxing his trusty but stubborn horse Jasper over a small puddle, which playfully communicates the Weather Hybrid collection’s waterproof features. To complement the campaign, looks were expertly curated by the rapper’s longtime stylist Catherine Hahn.

See all the photos from the campaign below.