Herbert Hainer
Herbert Hainer
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David Beckham Adidas
1997 — Adidas signs David Beckham to a long-term endorsement contract.
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Herbert Hainer Bambi award Adidas
2003 — Hainer honored with Germany’s prestigious Bambi award in the business category for his successful management of the Adidas brand.
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Adidas David Beckham
Image Credit: Adidas David Beckham featured in Adidas’ “Impossible is Nothing” campaign.
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Adidas Stella McCartney
2004 — Adidas signs British design darling Stella McCartney to a long-term contract for Adidas by Stella McCartney, a full-range sport performance line for women. It launches at retail for spring ’05.
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Adidas
2009 — Adidas Originals launches its “60 Years of Soles & Stripes” campaign to commemorate the Adidas brand’s 60th anniversary.
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Herbert Hainer Adidas
2011 — Herbert Hainer receives the 2011 Global Leadership Award from the American Institute of Contemporary German Studies for his leadership of the Adidas brand.