Dua Lipa, Emily Ratajkowski and More Celebrate Puma Speedcat Launch in Milan [PHOTOS]

Dua Lipa can make a head-turning entrance. She pulled up to The Mall in Milan in a red Porsche on Dec. 10 to celebrate the launch of the Puma Speedcat after it debuted in Las Vegas. Alongside Rosé of BlackPink, Lipa is the face of a recently unveiled Speedcat campaign which sees the pop stars wearing the enduring shoe style as they pose with vintage cars.

For the event in the fashionable European city, the “Levitating” singer wore a black Puma racing jacket with black sheer tights and a black pair of Speedcats. The famous shoe, originally designed for race car drivers and later updated for a wider consumer base, features a leather and suede upper in addition to gold branding. It was relaunched earlier this year in a partnership with Naked Copenhagen and again launched with the campaign starring Dua Lipa and Rosé. Puma is now offering more colors in addition to the classic black and red options.

In an homage to the road trip energy of the campaign, the Italian event took design inspiration from the Nevada desert.  The celebration allowed guests to examine archive designs and the latest collaboration drops; they could also customize their own pair of Speedcat sneakers. The Curly Brothers and Tommy Gold provided the soundtrack for the evening.

Additional guests from the Puma family included Emily Ratajkowski, Romeo Beckham, Gianmarco Tamberi, Mahmood, Cindy Kimberly, Marta Losito, Zoi Lerma and Baron Scho. Ratajkowski made a special appearance at a pop-up earlier in the evening hosted by Puma and AW LAB, where visitors were able to shop and customize new Speedcat colorways. Ratajkowski has styled the the Speedcat silhouette with a myriad of casually chic outfits this year, having stepped out in black pair, red pair and brown pair, to name a few instances.