The music artist and longtime Jordan Brand ambassador released a collection that includes a new take on the Air Jordan 5 and a full line that will drop on Cyber Monday.
“It’s been a dream of mine to partner up because I love sneakers, but also because I love what they’re about,” Khaled told FN in an exclusive interview ahead of his Air Jordan 5 release. “The team is about love, unity, motivation, inspiration and greatness. My loyalty is forever.”
For the release, DJ Khaled and Jordan Brand teamed up to film a campaign near the music artist’s Miami home, working with the basketball teams from Coral Gables High School for a “Camp Khaled” theme. The collection’s slogan “Keep Going” appears on various items. “The world is moving so fast and there’s so much distortion. We’ve got to keep going,” Khaled said. “To keep going, that takes a lot of work. To stay positive 24 hours a day, it takes a lot of work. To spread love, to uplift the next brother and sister, that takes work,” said Khaled.
“‘Camp Khaled’ is basically me talking to the young world, inspiring them, motivating them and letting them know teamwork makes the dream work. Those young kings and queens, the youth, they’re the future, they are the new leaders, the next Michael Jordan, the next Khaled,” the artist said. “It’s not about just the trophy we put on our shelves. The trophy is the dream. The trophy is the goal you accomplished, the trophy is that you got up this morning and you gave it your all.”
“I thought about the 5s that I love — the ‘Grape,’ Supreme did a dope 5, the great Virgil [Abloh] did incredible 5s. And before we made the final decision, I went and got reinspired by MJ when he was wearing them. How MJ looked when he had them on, what type of dunks and layups and shots he was doing in them,” Khaled told FN about his inspiration and design process. Here, the Jordan 5 Retro DJ Khaled We The Best in Crimson Bliss, which dropped on SNKRS Nov. 3.
“The Jordan 5 is classic, it’s iconic. I felt like the 5 was a great way for me to step in the game,” said Khaled. “What I love about the 5, to me, it’s an all-purpose sneaker.” Here, the Jordan 5 Retro DJ Khaled We The Best in Sail.
“I like saying Another One. Another One stands for another win, another blessing, another hit, another smash. I felt like if I was going to make one, I’ve got to be able to be me and give them another one.”
