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Adidas Running has welcomed Camila Mendes to the three stripes family. The actress and the company have joined forces to launch new colorways of Adidas’ Supernova Rise 2 as well as to spread the message that running is an activity for everyone and is more about community, fun and self-care than competition.
As someone who’s had an admittedly complicated relationship with running, Mendes says she hopes her partnership with adidas inspires others to embrace their unique running journey. “Although I’ve always been physically active, running became a key part of my workout routine while training for my latest role. But I’ll openly admit that running isn’t always easy, and I haven’t always seen myself as a runner,” Mendes said in a statement. “But I know I’m not alone in that feeling. It’s okay to have a complicated relationship with running – many people do. By embracing both the challenges and the progress, I hope to encourage others to feel more confident in their own journey and enjoy whatever running means to them.”
Welcoming Mendes to the Adidas running family, Patrick Nava, VP Product, Running & Credibility Sports at adidasRunning said: “At Adidas, we understand that every runner has a unique and personal relationship with the sport, and that’s what makes running so special. As someone who embodies the belief that running is for everyone, we are delighted to partner with Camila. We hope that having someone like her as a relatable role model, openly sharing her own complicated relationship with running, will inspire runners to keep lacing up and enjoying whatever running means to them.”
Camila will support several Adidas stories and products throughout the year, first staring in the launch of the Supernova Rise 2–Adidas’ latest comfort-tuned footwear. The Supernova franchise is launching two new colors: a new gray/silver/glow blue colorway for men and a grey/silver/violet for women. A comfort-first shoe designed to elevate the everyday running experience, the Supernova Rise 2’s Dreamstrike+ foam and Support Rods delivers next-level comfort and support to help runners at every level move effortlessly. The new colorways will be going on sale March 7 in-store and online. Check out the photos from the Camila Mendes’ adidas Running campaign and the new colorways below.
CamiMendes
CamiMendes
CamiMendes
CamiMendes
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