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Kendall Jenner, Hailey Bieber, and Joan Smalls, rapper Future, TikTok star Khaby Lame, South Korean singer and actor Lee Min-ho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini and German runner Alica Schmidt, boss spring 2022 be your own boss campaign
Kendall Jenner for Boss. Boss reveals an all-star lineup to front the spring 2022 #BeYourOwnBOSS campaign. The campaign features top models Kendall Jenner, Hailey Bieber, and Joan Smalls, rapper Future, TikTok star Khaby Lame, South Korean singer and actor Lee Min-ho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini and German runner Alica Schmidt.
Courtesy of Boss

Boss reveals an all-star lineup to front the spring 2022 #BeYourOwnBOSS campaign. The campaign features top models Kendall Jenner, Hailey Bieber, and Joan Smalls, rapper Future, TikTok star Khaby Lame, South Korean singer and actor Lee Min-ho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini and German runner Alica Schmidt.

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