Adidas and Shiekh Celebrate California Culture in Campaign for West Coast Holiday Collection [PHOTOS]

Adidas is enhancing its streetwear credentials with a vibrant collaboration with Los Angeles retailer Shiekh, launching the limited-edition Shiekh West Coast Holiday Collection. Embracing the spirit of Los Angeles, the collection is an homage to the city’s diverse cultural tapestry and its unique style, celebrating street culture.

The collaboration introduces two colorways. The first features Los Angeles’s signature paisley pattern, but with a regal twist that symbolizes the unity and diversity of the city. This design serves as a wearable tribute to L.A., aiming to capture the hearts of both sneaker collectors and fashion enthusiasts. The second silhouette opts for a sleeker aesthetic, presenting a black upper complemented by gold-infused details and the iconic Adidas Three Stripes.

To celebrate the launch, Adidas and Shiekh are organizing an event at the newly opened Shiekh store in USC Village. Further deepening community ties, the collaboration includes a pep rally at Westchester High School. The initiative will provide new gear and the latest Gazelles from the collection to the school’s soccer teams.

Priced starting at $110, the Shiekh West Coast Holiday Collection, along with matching apparel, is available at Shiekh stores and on shiekh.com.

Below, see photos from the campaign.