Prada Taps Twice’s Sana as New Brand Ambassador
Amina Ayoud
Assistant Digital Editor
Prada has appointed Twice’s Sana as their latest brand ambassador. The exciting announcement of their high-fashion union was posted to both parties’ Instagrams on Sept. 7.
Twice’s company JYP Entertainment also confirmed Sana’s ambassadorship on their Twitter. Prior to this news, the Japanese songstress attended Prada’s Mode Seoul event curated by Lee Sook-Kyung along with fellow K-pop brand ambassador NCT’s Jaehyun and South Korean actor Song Kang among others.
For the event, Sana wore a sleeveless maxi Prada dress which she coordinated with a Prada nylon shoulder bag and glossy patent leather pumps.
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The ambassadorship doesn’t come as a surprise given her history with the Italian brand. In 2022, Sana attended Prada’s spring 2023 show which elicited lots of fanfare. The “TT” singer is set to attend Prada’s upcoming show on Sept. 21 during Milan Fashion Week.
Twice is comprised of nine members including Chaeyoung, Nayeon, Tzuyu, Momo, Sana, Jihyo, Mina, Dahyun and Jeongyeon. The group debuted in 2015 with their album “The Story Begins” after being formed on the television program Sixteen.
In 2023, the group released their mini album titled “Ready to Be” comprised of seven songs including hits like “Set Me Free,” “Moonlight Sunrise,” “Blame It On Me” and “Set Me Free.” Along with the release of their mini album, Twice also embarked on their 5th world tour in April and ending in July, stopping in Sydney, Tokyo, and many parts of North America.
The “The Feels” singers are just one of many K-pop acts to be given ambassadorship status by luxury brands. Top stars from BTS, Blackpink, NewJeans, Big Bang, Astro, Aespa, IU, NCT’s Jeno, Hyuna and EXO have partnered with big names in fashion, from Dior to Louis Vuitton, bridging the gap between high fashion and the South Korean pop industry.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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