Novak and Jelena Djokovic are celebrating the former’s U.S. Open victory with a sporty twist, thanks to his namesake Novak Djokovic Foundation.
As shared on Instagram, the duo are celebrating Novak’s 2023 U.S. Open win with a themed clothing collection sold on their foundation’s website. For the occasion, the line — which Jelena models in its accompanying campaign — features an array of T-shirts, long-sleeved shirts, hoodies and caps in hues of white, blue and pink, complete with the foundation’s logo and colorful graphic prints of Novak and additional players hitting the tennis court.
“We have launched a new collection at @novakfoundation online shop called ‘Pure Happiness’ to celebrate Novak’s achievements through eyes of children who dream,” Jelena’s caption read. “Needless to say — it all goes towards funding our projects.”
Watch on FN
The line’s proceeds will benefit the Foundation, which raises funds and provides resources for young children to receive pre-school education. The organization’s ultimate goal, which it’s worked towards since Djokovic founded it in 2007, is to allow every child in Serbia to attend such academic institutions to improve their futures.
The U.S. Open is an annual tennis tournament, held in New York City at the end of the summer season. The 2023 event was held from Aug. 28 to Sept. 10, with a range of parties held throughout from brands including Stella McCartney, Amex and Dobel Tequila. The occasion drew numerous celebrity guests throughout, including Michelle Obama, Emma Watson, Lindsey Vonn and more.
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
