These Are the Most Misspelled Brands in Fashion, According to Study
What’s in a name? Retail platform Joor knows — and is breaking down which fashion brands’ are most misspelled.
In a new study using online analytics tool Ahrefs, Joor — the digital wholesale management platform that gathers data on various fashion brands — discovered which fashion-oriented brands are the hardest for consumers to spell. The most difficult was Adidas, which the study found was misspelled 556,000 times online on average every month; the most common misspelling is “Adidas,” as well as “Addias”, which are respectively misspelled 487,000 and 48,000 times on average monthly.
Following Adidas, Chanel is the second most-misspelt brand online, inaccurately searched 408,700 times on average each month. The brand is often misspelled with an extra “n” or “l” in its name, with the most common errors being “Channel” and “Chanell” — which are, respectively, searched inaccurately 402,000 and 6,700 times every month.
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Other leading brands in the study included Swarovski (85,300 misspelled monthly searches), Louis Vuitton (78,700 misspelled monthly searches) and Versace (64,500 misspelled monthly searches). Additional labels in the list included Cartier, Moschino and Calvin Klein, as well.
In tandem with its new study, JOOR has also shared a list of elements that future entrepreneurs should consider when naming their brands. The organization’s tips include uniqueness, global recognition and a pleasing aesthetic — which also encompasses being distinctive, easy to spell and having a personal story behind one’s business.
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on celebrity style, brand collaborations and in-depth profile interviews. Prior to joining Footwear News, Royce wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
