Roger Vivier Unveils 2024 Holiday Campaign with Festive New Designs
Roger Vivier is ready for the holidays. The luxury shoe brand has launched its 2024 holiday season campaign, highlighting signature designs and new releases.
The campaign is divided into two chapters.
The first, which was unveiled earlier this month, features a vibrant holiday story set around a Christmas tree transformed into a winter wonderland, adorned with sparkling ornaments and Roger Vivier’s signature gifts, including shoes, bags, and accessories.
Key highlights include the iconic Belle Vivier pump in orange or purple satin, adorned with a Pilgrim buckle encrusted with baguette-cut crystals. This season also introduces a slingback version with an ankle strap embroidered with beads and mirror elements, along with a black velvet Mary Jane slipper with a Pilgrim buckle on the strap. Evening bags with matching embellishments complete the festive look.
The second chapter of the campaign, which premieres on Dec. 14, is set on a vintage-inspired train, with plush pink velvet seats and gilded accents, showcasing the Efflorescence collection. This line features floral-themed shoes and bags adorned with crystal flower-encrusted buckles. New additions include a mule with the signature crystal flower buckle and a metallic wicker-style jewel bag made of interlaced metal strands.
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All items in the campaign will be available at Roger Vivier’s Madison Avenue boutique in New York. After 17 years in its New York flagship, Roger Vivier relocated to the new space in October. Located at 650 Madison Avenue, the new storefront pays homage to the designer’s original Paris boutique and puts a larger emphasis on the label’s accessories categories beyond its footwear collections.
