Christian Louboutin Launches Photo-Filter App “Louboutinize”

The Christian Louboutin expansion continues.

Fresh off the news of the footwear designer’s new range of lipsticks, Louboutin has unveiled its new photo-filter app “Louboutinize” today.

The app, available for free on the iTunes App store, features three photo filters that can be added onto existing photos. The “Rouge” filter, no surprise here, is a riff on Louboutin’s signature red soles, filtering images in an all-over red hue.

The “Legs” filter adds playful legs to the bottom half of an image. Users can customize their image to have the legs of Dita Von Teese, a horse, soccer player, ballerina or matador. The third filter, “Crystalize,” distorts images for a crystal-like effect.

Users can scroll through a curated list of images the app’s homepage, which appear to be from fans shared via social media (with the hashtag #Louboutin, of course).

Just this past week, Louboutin presented its new collection of lipsticks, which will launch in stores on September 1—just one year following the debut of his nail polish line. The lipsticks will retail for $90, and will feature the famed Rouge Louboutin shade, as well as 35 additional colors to choose from.

For more of FN’s Louboutin stories, see below:

Christian Louboutin Launches Fall ’15 Lookbook Images

Christian Louboutin Launches Lipstick Collection

Christian Louboutin Launches Men’s Collection For Barneys New York