Reebok‘s latest collection is made to bring out your inner child in the sweetest way.
The athletic brand is partnering with the beloved board game Candy Land for a new capsule of colorful sneakers and inspired kicks. Including four new unique designs, the Reebok x Candy Land collaboration releases globally on April 21 at Reebok.com.
Bringing the sweetness of the game to the world of footwear, the collection includes a reimagination of NBA star Allen Iverson’s first signature basketball shoe, the Reebok Question Mid. Retailing for $150, the new “Sweet Moves” colorway pays homage to the board game’s memorable characters with windows of vibrant Rainbow Trail–inspired paneling across the sides.
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A second high-top design comes in the form of the Candy Land x Reebok Kamikaze 2 “Bring the Sweet” sneaker. Complete with color-blocked uppers and smooth leather paneling, the high-contrast design too draws inspiration from the Rainbow Path with unmissable hits of bright shades for $140 at time of release.
The two basketball silhouettes from the collab will also ship with Iverson Gingerbread Character pawn hangtags in a one-of-a-kind sneaker box that unfolds into a playable “Court of King Kandy” game board.
In addition to the court-ready sneaker, the new collection also includes two kids-only designs available in grade school, preschool and toddler sizing. The Candy Land x Reebok Classic Leather “Where Kandy Rules” and the Candy Land x Reebok Club C 85 “Make the Journey” both feature signature prints and symbols from the board game along with pops of glitter for a fun finishing touch.
