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Larroudé and Nordstrom are teaming up for an exclusive partnership as part of the retailer’s “Make Room for Shoes” campaign. From April 29 through June 2, customers can shop the Larroudé summer collection.
As part of this collaboration, Larroudé’s Hibiscus capsule collection of six exclusive styles will be available at Nordstrom and Nordstrom.com. Marina Larroudé, co-founder of Larroudé, said, “This summer, I am thrilled to share a collection that holds a special place in my heart — the Hibiscus capsule collection. Inspired by my cherished summer memories in Brazil, each piece resonates with the warmth and vibrancy of my homeland.”
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Standouts in the line include a ruffled flat, seen in a denim colorway, a magenta slingback sandal, seen in magenta and is complete with a floral hibiscus embellishment, as well as flat thong sandal, offered in multiple colorways.
Larroudé added, “This collection is for the vibrant, spirited woman who loves to celebrate life.”
This event also marks Larroudé’s entry into all of Nordstrom’s stores, up from just 30 doors in the first quarter of 2024.
Nordstrom’s Make Room for Shoes campaign — which began at the start of the year with On followed by Sam Edelman, and most recently, Birkenstock — puts an emphasis on its footwear heritage.
According to Nordstrom’s executive vice president and general merchandise manager for shoes Tacey Powers, Make Room for Shoes will come to life through monthly partnerships with some of the industry’s best footwear brands and will feature a curated selection of new styles, exclusives, dedicated visual displays and shopping experiences. The year-long project will live in all Nordstrom stores and Nordstrom.com, Powers noted.
