Havaianas is calling on a little superhero power for its latest collaboration.
The Brazilian sandal brand has teamed with entertainment giant Marvel on a special, limited-edition capsule of flip-flops for both kids and adults, which will be available exclusively in the U.S. market. Classic characters, such as Captain America, Iron Man and Spider-Man, are showcased in bold, colorful comic-style graphics on the sandals’ footbeds.
“We are thrilled to collaborate with a renowned entertainment icon like Marvel and create a line of unique products relevant to fans of both brands,” said Marcio Moura, president of Havaianas USA. “[This collection] has created an exciting opportunity for us to reach a new fan base.”
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Paul Gitter, SVP of licensing for Marvel at Disney Consumer Products and Interactive Media, said partnering with Havaianas is an opportunity to expand Marvel’s fashion presence. “Teaming the characters of the Marvel Universe with the vibrant designs of Havaianas gives fans a new way to wear and celebrate their favorite superheroes,” Gitter said. “The collection seamlessly pairs Marvel’s signature style with Havaianas’ classic comfort.”
The collection will launch tomorrow in Havaianas’ U.S. concept stores, online at Havaianas.com, as well as at other select retailers. The kids’ styles retail for $19, while the adult versions go for $26 to $30.
