EXCLUSIVE: Florsheim and Psudo Collaborate on Sustainable Sneaker Collection for Summer 2024
American shoe brand Florsheim is teaming up with sustainable sneaker brand Psudo for a summer 2024 sneaker collection that blends Florsheim‘s heritage craftsmanship with Psudo’s sustainable manufacturing techniques.
The Florsheim x Psudo collection launches on Aug. 5 in three groups — basic, summer and bold — which include seven colorways that feature Psudo’s signature 3D printed upper: one piece of fabric that includes printed laces and other designs. The collection of slip-on sneakers will be available on the Florsheim website and in select Florsheim stores, with each pair priced at $140 each.
Milton Florsheim established his eponymous brand in 1892 when he began producing high-quality shoes in a small factory in Chicago, Ill. The brand returned to its roots in May 2002 when Weyco Group, which was headed by Milton’s great-grandsons Tom and John Florsheim purchased the Florsheim trademark 50 years after it was sold outside the family.
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“Partnering with Psudo has been a fantastic journey,” said John Florsheim, president and chief operating officer of Weyco Group Inc., in a statement. “To be able to learn the latest in sustainable footwear technology and work with a team who is passionate about their craft has been a pleasure. We enjoy exploring new ways to spark conversations with new audiences, and this collaboration with Psudo is a great opportunity to do just that.”
The Florsheim x Psudo collection was made in Psudo’s Los Angeles factory with materials sourced in the United States. Psudo, which launched in 2020, opened its 5,000-sq.-ft factory in Vernon, Calif. in 2022 to deepen its roots as a made in America brand focused on sustainable footwear. Psudo shoes are made with yarn fashioned from recycled water bottles, and each pair of sneakers is composed of 75% recycled material and 7.2 plastic bottles, according to the company.
“When I reached out to them, we saw a fantastic opportunity to blend Florsheim’s rich heritage with the innovative and flexible approach that Psudo brings,” said said Psudo founder Michael Rich in a statement. “We believe this collaboration will be incredibly rewarding and inspiring for both brands, attracting new customers to both Florsheim and Psudo. Our creative teams have been working hand-in-hand, seamlessly combining our expertise to achieve a fresh look for both brands. We’re eagerly anticipating the outcomes of this collaboration and can’t wait to see what we achieve together.”
