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A month before Mother’s Day, mom-to-be Sofia Richie Grainge has been unveiled as the newest Stuart Weitzman brand ambassador.
In the “Sofia” campaign, the images feature Grainge wearing three styles from the namesake collection including two slides and a slingback pump.
The collection features feminine bow details that are incorporated into all of the styles. The Sofia 50 Slingback is a kitten-heel pump available in white or blue featuring a bow at the vamp. The shoe features a pointed-toe, which is one of Grainge’s go-to silhouettes.
Stuart Weitzman Sofia 50 Slingback
“I’m beyond excited to take this next step forward as the new Stuart Weitzman brand ambassador, especially because my first shoot with them reflects such an important step in my life,” Grainge said in a release about the campaign which was shot by Theo Wenner in Brentwood, California. “I’ve been loving wearing the brand for years as its known for its minimal sophistication. I’m thrilled to partner with this legacy brand.”
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Grainge was recently spotted in a pair of sneakers from the brand and has previously been a face of brands such as Michael Kors and Adidas.
The full Stuart Weitzman Sofia collection spans five styles, including the Sofia 45 Slide, which features a short block heel, and the Sofia Nolita Sandal. Both of those offer a limited-edition ikat jacquard colorway created in collaboration with Mercado Global, a women’s empowerment non-profit. The print was made by Indigenous artisanal communities in Guatemala.
“Stuart Weitzman is proud to welcome Sofia into our storied legacy of Stuart Weitzman brand partners, as she is a strong, confident soon-to-be first-time mother with a strong sense of self and definitive point of view,” Stuart Weitzman CEO and brand president Giorgio Sarne said in a release. “She is someone who our consumers — many of whom are mothers themselves — resonate with.”
The Sofia collection ranges in price from $295 to $550.
