Daily Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

lewis hamilton brazil
Lewis Hamilton paints a graffiti mural for Puma ahead of the Brazilian Grand Prix Formula One.
Courtesy of Puma.

Lewis Hamilton has racing down to an art. The motors ports star arrived in Sao Paulo, Brazil, on Thursday and participated in a Puma-sponsored cultural immersion, and then shared his experience through graffiti.

Hamilton arrived ahead of Sunday’s Brazilian Grand Prix Formula One tournament — which he nodded in the artwork with an illustration of his Mercedes AMG Petronas car.

lewis hamilton brazil
Lewis Hamilton wears customized Puma x Sophia Chang sneakers.Courtesy of Puma.

lewis hamilton brazil
Detail of Lewis Hamilton’s Puma x Sophia Chang sneakers.Courtesy of Puma.

“I have a special affection for Brazil and for the people here,” Hamilton said in a statement. “Whenever I’m in the country, I’m always made to feel so welcome — and this time has been no different. However, I was really surprised when I got to experience the Brazilian underground culture up close. It’s so rich and full of style. It was an honor to share the production of the mural with the artists and the final result is something special.”

It was a joint effort for the Puma athlete, who produced the graffiti piece alongside artists Los Kueios + Liam.

Watch on FN

lewis hamilton brazil
Lewis Hamilton (second from left) and artists Los Kueios + Liam Bononi.Courtesy of Puma.

During the creative session Hamilton rocked a pair of white high-top customized Puma x Sophia Chang kicks that incorporate a line-art design.

Puma Brazil’s head of marketing, Fabio Kadow, said that through Hamilton’s international star power, the experience he shared will allow others to see “far beyond the global clichés of what Brazil is made of.”

Shopping with FN
Daily Headlines

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Lewis Hamilton Shows Off His Artsy Side With Graffiti Mural
Get the Latest Issue
Only $24.99 for one year!
PMC Logo
Footwear News is a part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved. FN and Footwear News are registered trademarks of Fairchild Publishing, LLC.