Jason McCourty and Daughter Kai Hit the Pickleball Court Wearing PB5star in New ‘Fare’ PSA to Raise Food Allergy Awareness
Amina Ayoud
Assistant Digital Editor
This Super Bowl season, former football cornerback Jason McCourty and his daughter Kai are hitting the pickleball court for a new PSA titled “The Kitchen” that aims at raising food allergy awareness with “Fare.”
Both father and daughter were dressed head-to-toe in PB5star pickleball gear. “The Kitchen” ad draws humorous parallels between preparing for a big game and managing food allergy safety at home. The PSA concludes with the tagline “Food Allergy Safety: Every Day Is a Big Game. Make Sure You’re Prepared in the Kitchen.”
With McCourty and his daughter Kai at the center, the creative PSA utilizes pickleball’s growing popularity to highlight the importance of preparation—both on and off the court. It’s a reminder that, not unlike sports, being ready is key when it comes to food allergy safety.
Watch on FN
PB5star features apparel and footwear for those looking to step up their pickleball game. The brand focuses on creating quality gear for both men and women that perfectly marries style and performance wear.
“Fare,” Food Allergy Research & Education, is the leading charity that supports those impacted by food allergy through advocacy, research, and education, with a unifying commitment to health equity, today announced the first element of a bold strategy for 2025 aimed at raising awareness of food allergy as a disease—a silent, growing public health epidemic.
“We are breaking through the barriers that often keep nonprofit organizations out of major advertising campaigns during events like the Big Game,” said Sung Poblete, PhD, RN, CEO of Fare. “We are raising public awareness of food allergy as a serious disease, using humor and creativity to spotlight an important issue while respecting the challenges faced by individuals and families every day.”
“The Kitchen” PSA was digitally released on Feb. 4, 2025, alongside some of the year’s biggest marketing campaigns.
