Harry Styles’ New “Watermelon Sugar” Video is Full of Suggestive Fruit — and Summer Fashion Inspo
Shannon Adducci
Style Director
So much for social distancing — at least in the world of Harry Styles. The music artist just dropped a new video for his song “Watermelon Sugar,” and it’s a rollicking good time filled with friends, fruit and the kind of touching that’s not recommended in the face of a pandemic.
“This video is dedicated to touching,” is the disclaimer in the first few seconds of the film, with its release date of May 18, 2020 listed below it. The video has Styles romping on a beach blanket with a group of friends while eating and fondling fruit in a highly suggestive way. It’s like a normal beach party, but one that could turn into an orgy at any second.
Fruit and human touching aside, the video is full of summer fashion inspiration that can still be enjoyed at a safe distance, and true to form, Styles offers his own provocative take on even the most tried-and-true looks. Here, five summer trends to take away from the video:
1. Crocheted tanks
The video opens with Styles seated at a fully set table on the beach (it appears to be Malibu), having a breakfast consisting of a slice of watermelon. He’s wearing an orange crocheted tank top trimmed in neon green. It’s a bold, gender-neutral garment that Styles further punctuates with turquoise tinted sunnies, layered necklaces and rings on every finger. The material has long been a summer staple, but with a newfound interest in knitting and crocheting as people stay home, woven textures are likely to make a comeback.
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To buy: Craig Green men’s crochet tank, $720 (was $1,440).
2. Colorful tinted sunnies
Styles often takes a page from Elton John in his eyewear choices (it’s not the first time), but even his beach buddies can be found wearing their own colorful sunglasses. One particular standout is a pair of fuchsia-tinted frameless specs in a heart shape.
To buy: Quay Heartbreaker tinted sunglasses, $22 (was $55).
3. Fruit print bikinis — and matching earrings
Styles’ video has bikini inspiration for just about anyone, but one of the standouts is a white bikini embroidered with strawberries. Paired with a slice of, yes, watermelon, and a pair of cherry earrings, it’s a fruit-forward look.
To buy: Beach Riot Betsy one piece swimsuit, $154.
To buy: Zimmermann cherry earrings, $100 (was $195).
4. Floral camp shirts
Styles is no stranger to the the camp shirt, a menswear trend that seems to keep sticking each warm-weather season. The star once again channels Leonardo’s DiCaprio’s floral-shirted Romeo from the ’90s, this time in a yellow vintage daisy print, which he paired with Gucci sunnies.
To buy: Nipoaloha Hokusai watermelon camp shirt, $349.
Floppy bucket hats
Styles has a penchant for unique prints, and everyone in the “Watermelon Sugar” video is wearing at least one. This vintage-inspired bucket hat is both on trend and practical — soon you might be able to find a face mask to match to one.
To buy: Tory Burch printed bucket hat, $110 (was $178).
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