Coco Gauff Celebrates Second Match Win in Signature Coco CG1 Sneakers and New Balance Athletic Gear at U.S. Open 2023
Amina Ayoud
Assistant Digital Editor
All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Coco Gauff beat Mirra Andreeva of Russia during their Women’s Singles second-round match held on Day Two of the 2023 U.S. Open in New York today. Gauff ended the game with a 6-3, 6-2 victory.
For the match, the athlete stepped onto the court in a pair of 90s-inspired Coco CG1 New Balance sneakers, Gauff’s signature shoe. Cast in a red, black and neon yellow colorway, the footwear featured New Balance’s patent springy FuelCell cushioning with sleek black lace-up closures and saddle gore bands to aid the wearer during lateral movement.
The pair utilizes New Balance’s energy arc technology which is designed to increase stored energy. The set is sat atop thick tread that gives the footwear a non-slip feel, upping the footwear’s performance capabilities.
Watch on FN
Also included in the signature silhouette are punchy graphics, neon yellow logos and lace jewel detail heavily inspired by the athlete’s personal style. Beyond the aforementioned colorway, the Coco CG1 also comes in a more subdued white and black style.
Gauff signed with New Balance at the age of 14 in 2018. In 2022, the athlete signed onto a long-term contract with the brand, a move which further solidified their union.
Getting her game face on, Gauff wore head-to-toe New Balance gear comprised of a burgundy sports bra and a coordinating mesh skort. Additionally, the tennis champ donned a New Balance-branded sweatband, also in a burgundy shade.
The U.S. Open is an annual tennis tournament, held in New York City at the end of the summer season. The 2023 event will be held through Sept. 10, with a range of parties held throughout from brands including Stella McCartney, Amex and Dobel Tequila. The occasion also draws numerous celebrity guests, including Michelle Obama, Hilaria Baldwin, J Balvin, Lindsey Vonn and more.
About the Author:
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
Related:
