Beyonce Goes Full Denim in Latest Levi’s Campaign Images With Amina Muaddi Platform Heels
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Beyonce is back with her latest set of images for Levi’s. The “Cowboy Carter” performer has been sending fans throughout it over the last month. She dropped the dates and pre-sale tickets for her upcoming tour in addition to releasing a new fragrance. Now, the star is featured in a new set of images for her Levi’s “Reiimagine” partnership.
In the new photographs, Beyonce goes full-on Canadian tuxedo. She wears a sleeveless denim vest with a pair of jeans. Over her shoulder is slung a leather jacket. The tagline of the campaign is “Fit for an icon.”
For shoes, Beyonce and stylist Shiona Turini turned to Amina Muaddi, one of Bey’s favorite footwear brands as of late. In particular, she wore a custom Yigit cut out pump in a dark blue denim.
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The Yigit pump is a high-heeled style from Muaddi. It features a sharply pointed toe — which is emphasized by the thick platform — as well as a sizable stiletto. It also includes an ankle strap for security. The stiletto measures almost six inches high. The cut out version is a d’orsay style heel meaning that the upper is separated into a front and back with the middle cutout, exposing most of the foot. This is available in black patent for $1,370. The classic black satin version, which features no cu tout, can be purchased on the brand’s site for $1,335.
The singer has worn the Yigit before: she wore them to the 2024 Grammy Awards in black satin. Then she reached for them again to film a teaser video teaser for her Christmas Day Beyonce Bowl appearance. She even sported a pair of chrome Yigit pumps to a Roc Nation pre-Grammy brunch in 2024. When she launched Cécred a year ago, she wore a pair of white patent leather Angelica pumps from the brand which are similar to the Yigit.
This all comes within a greater wearing of platform style shoes by Beyonce. She sported the cult-favorite Marc Jacobs Kiki boot in the poster for her Beyonce Bowl and when she accepted her Album of the Year prize at the Grammy Awards this year, she was wearing a pair of platform stilettos from Schiaparelli.
For her first set of Levi’s images, the star sported boots. In particular, she wore the Christian Louboutin Santiabooty boots. They were paired white blue jeans and a t-shirt to recreate a 1985 “Launderette” ad.
