Puma Unveils Sesame Street Kids’ Shoe Collection
Jennie Bell
Deputy Managing Editor
Can we tell you how to get some Sesame Street sneakers? Yes, we can.
Puma has unveiled a new collection of cute kicks inspired by the long-running television series. The line features some of the show’s most beloved characters — including Elmo, Bert and Ernie, Cookie Monster and Oscar the Grouch — on several of the athletic brand’s most well-known silhouettes.
For boys and girls ages 1 to 12 years, the ever-popular Puma Suede style has been updated in four bold, primary-colored versions: a furry red sneaker for adorable Elmo, a fuzzy blue look for the ever-hungry Cookie Monster, a scruffy green style for Oscar the Grouch and pale-orange sneakers for best buds Ernie and Bert.
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Puma also created a “monsterized” Sesame Street version of the Basket Classic and livened up the ST Runner sneaker with oggly eyes and friendly smirks.
Babies will have a chance to wear their favorite characters, too. For infants 3 months to 1 year, Puma is offering the Crib Sesame Street infant bootie.
Also part of the Puma x Sesame Street collection is apparel for boys and girls, including T-shirts, sweat pants and jackets, bermuda shorts and leggings, as well as backpacks and other accessories.
To create the collection, Puma teamed up with Sesame Workshop, the organization that has produced Sesame Street for 45 years and has taught the ABCs and 123s to children in more than 150 countries.
The Puma x Sesame Street collection will begin rolling out this month to Puma stores, Puma.com and select kids’ stores globally. All kids’ sizes retail from $55 to $60.
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