After a not-so-subtle teaser via Twitter on Monday, Nike has confirmed the official launch details of the self-lacing Mag sneaker made famous by Michael J. Fox in the classic 1989 film “Back to the Future Part II.”
Like the Nike Mag launch from 2011, the 2016 iteration is for a good cause, with proceeds benefitting the Michael J. Fox Foundation in its quest to end Parkinson’s disease. However, unlike the eBay auctions that were used to distribute the original Mag in 2011, Nike will be taking a different approach for the self-lacing ’16 release.
For a chance to win the new-and-improved 2016 Nike Mag, you must put in an entry via Nike’s The Draw system. A ticket to enter costs $10, and there is no limit on the number of tickets that one person can buy.
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If you cannot afford to make a donation, Nike is also allowing mail-in entries free of charge. For more information, the contest’s official rules can be read here.
According to Nike, only 89 pairs of the 2016 Nike Mag have been produced, and 84 of them will be raffled in The Draw. The five remaining pairs will be sold by Nike and the Michael J. Fox Foundation via private auctions in Hong Kong, London and New York City.
Entries are available here. The Draw for the 2016 Nike Mag closes on Oct. 11, and winners will be notified on Oct. 17.
