Slip-Resistant Footwear Leader Shoes for Crews Acquires SureGrip
Barbara Schneider-Levy
Senior Editor, Men's and Comfort
Shoes for Crews, a leader in slip-resistant footwear, has entered into a definitive agreement to acquire the SureGrip Footwear subsidiary of Genesco. Terms of the transaction have not been disclosed; however, the deal is expected to close by the end of 2016.
SureGrip markets a broad line of occupational, slip-resistant footwear at a range of price points for the hospitality, grocery, health care and industrial industries under a portfolio of brands including New Balance, Caterpillar, Dockers, Lila, Merrell, Aerosoles, Crocs, DC Shoes, Johnston & Murphy and Keuka. Like Shoes for Crews, SureGrip products are distributed both through corporate safety footwear programs as well as direct to consumer.
According to Stuart Jenkins,Shoes for Crews’ president, CEO and chief innovation officer, “Shoes for Crews and SureGrip are a natural fit, with the common goal of [creating] a safer workplace and a shared focus on innovation, quality and exceptional service. We are excited by the many opportunities that will result from bringing SureGrip into our portfolio, especially the ability to offer our customers a wider variety of stylish and comfortable products.”
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