Farm Rio, Adidas Unveil Latest Capsule for Partnership’s 10-Year Anniversary
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Farm Rio and Adidas will unveil their latest collaborative capsule collection that recognizes the 10-year anniversary of their partnership.
The collection, which consists of 24 products in the U.S., merges a tropical Brazilian vibe with Adidas‘ iconic three stripes, showcasing a variety of looks that reflect the essence of both brands. One of the highlights is the return of Adidas Originals, which was part of the first collaborative launch in 2014 and is now back with 20 pieces, including the classic Firebird jacket reinvented with new prints.
In addition to such clothing as jackets, tracksuits, T-shirts, pants, skirts and dresses, the collection features various accessories such as the backpack, cap and an “altinha” ball. There is also a complementary capsule of classic Farm Rio silhouettes that will launch alongside the collaboration. Sizes range from XS to XL. Prices go from $35 to $130.
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A campaign video features real athletes dressed in vivid prints, floating above a sand platform tethered to a hot air balloon. They play “altinha,” a Brazilian beach game centered on keeping the ball aloft together, embodying the spirit of the collaboration.
The campaign was created with the help of expert skydivers who specialize in ballooning.
“We are incredibly proud of the long-term partnership with Farm Rio and the unique journey we have been on together,” said Tim Smeets, senior product manager of Adidas. “From vibrant streetwear in the Originals collection and Farm Rio’s nature-inspired prints infused into outdoor apparel and swimwear, to celebrating the shared passion for football through the collection with the iconic Clube de Regatas do Flamengo, it has been an absolute privilege to work with such a talented, kind, open-minded, and experienced team for 10 years. The exchange of expertise enables us to create best-in-class products or the consumer who likes to dress in happiness while maintaining an active lifestyle.”
Daniela Moritz, head designer at Farm Rio, added, “The partnership between Adidas and Farm Rio has endured for so long because it is a true fusion of creative forces that complement each other in extraordinary ways. While Adidas brings urban dynamism and innovative fabric technology, Farm Rio adds vibrant colors and lush tropical prints.”
The Adidas x Farm Rio collection will launch online at farmrio.com and at select Farm Rio stores in SoHo, N.Y.; Aventura, Fla.; Melrose, Calif.; Venice, Calif.; and an upcoming store slated to open in Brooklyn. The collection will be available to purchase in 70 countries.
