Ugg Australia Opens Pop-Up Shops In Boston & Elizabeth, N.J.
Barbara Schneider-Levy
Senior Editor, Men's and Comfort
Ugg Australia is popping up in Boston and Elizabeth, N.J., in a duo of temporary shops. The stores will feature Infinite Ugg, a seamless online integration that gives access to an endless aisle of merchandise not found in store. Both locations will offer 500 to 550 SKUS featuring an array of product including footwear, loungewear, handbags and accessories. Both stores will remain open through early 2016.
“Boston and the New York City metro represent two important regions for Ugg so we feel the addition of these pop-up locations will make the brand more accessible to consumers s they seek out their favorite back-to-school and holiday shopping items,” said VP of North America retail for Deckers Brands, Gerard Marceda. “When consumers are fully immersed in the comfort and luxury of Ugg they immediately feel the warmth, comfort and unparalleled craftsmanship and high-quality materials that go in to creating this legacy brand.”
The Boston store, currently open, is located in Faneuil Hall in a 1,764-square space. There’s also a permanent Ugg store on Newbury Street in downtown Boston, and one in the Wrentham Village Premium Outlets.
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The Jersey Gardens outlet store, set to open on September 3, is located outside New York city. Currently, there are four full-price Ugg stores in New York.
