Inside Presented By’s Luxurious Sneaker Experience at the Abu Dhabi Airport
You can now pick up hard-to-find sneakers before you take flight in Abu Dhabi.
Presented By, the London-based sneaker and streetwear consignment boutique, has opened a store within the Zayed International Airport in Abu Dhabi. It’s the company’s first airside storefront.
Consumers can shop a curated selection of hard-to-find sneakers, high-end streetwear, designer bags and more within the space, which spans 210 square meters (roughly 2,260 square feet). What’s more, it will stock certified pre-owned luxury accessories and watches in collaboration with Switzerland-based travel retailer Avolta.
The store is also in line with Presented By’s commitment to both sustainability and innovation. It is built with eco-friendly materials, the company explained, and features 3D-printed design elements, and immersive digital content.
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“Zayed International Airport is one of the fastest-growing hubs in the region and one of the largest airport terminals in the world. They prioritize the passenger experience, and our partnership with Avolta embodies this vision by offering a unique space that features an expanded product range, including luxury watches and designer handbags,” Presented By chief executive officer Ridwane Ettoubi told FN.
Presented By has locations in the Dubai Mall in Dubai, Le Bon Marché in Paris, the U Walk Commercial Centre in Riyadh, Saudi Arabia, the Doha Design District in Doha, Quatar, and a recently-relocated Mexico City door.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
