Paris Texas Takes Over The Webster’s Shoe Salon in SoHo for NYFW Pop-Up
Paris Texas is bringing its Italian flair stateside for a new pop-up at The Webster.
According to the Italian footwear brand, the new pop-up at The Webster’s SoHo store in New York City provides an “immersive experience for visitors, fueling curiosity, discovery, and inspiration for The Webster’s lifestyle setting space.”
The brand also noted in a release that the new installation at The Webster “showcases a refined use of materials that highlight its dichotomous universe.” With pink hues serving as a visual signature of both brands, they contrast against sleek metallics to create a striking visual impact. The design emphasizes clean, modern lines, referencing the key pillars of Paris Texas’ design ethos –refined elegance and chic sophistication, achieved with premium materials, the footwear company noted.
Running now through Feb. 18, the pop-up is located in The Webster’s shoe salon and showcases a curated selection of Paris Texas’ most sought-after styles, ranging from sophisticated stilettos to signature Western boots.
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The retail launch followed an exclusive cocktail event to kick off NYFW at buzzy downtown lounge Socialista on Wednesday.
Founded by creative director Annamaria Brivio in 2015, Paris Texas had a major pop culture moment last year when Beyonce wore a pair of the company’s best-selling cowboy boots on her “Cowboy Carter” albumb cover.
The “Texas Hold ‘Em” singer, who has been channeling cowboy core since announcing her new country album, wore Paris Texas‘ Paloma Mid-Calf boot in a bright shade of white.
In an exclusive interview with FN at the time, Brivio elaborated on the brand’s relationship with Western style and the cowboy boots trend currently taking over the fashion industry.
“Paris Texas is the perfect fusion between two worlds and this duality is expressed in the brand’s name itself, where Parisian chic sensuality meets the fearless audacity of Texan cowboys,” Brivio said. “Our approach to the Western styles is based on merging contradictory concepts, just as the name suggests.”
One month later, Paris Texas partnered with longtime friend of the house Lee Cohen on a compact footwear range that included cowboy boots and a seductive mule.
This all comes after that Brazilian conglomerate Arezzo & Co. — which groups brands such as Arezzo, Schutz and Alexandre Birman — invested 25 million euros to take over 65 percent of the company in 2023.
