Abeo Opens First Concept Store
Comfort brand Abeo has opened its first flagship store in the exclusive Tysons Corner Center in McLean, Va. Located just outside the Washington, D.C., metro area, the mall attracts both locals and a significant influx of tourists from around the world.
“We are excited to open our first concept store,” said Lee Cox, Abeo’s president. “[This] state-of-the-art retail environment will offer customers customized footwear options with innovative technology for greater mobility and improved overall health and wellness.”
The store showcases all seven of Abeo’s customized comfort collections, as well as the latest in 3D-digital foot scanning technology, within a contemporary retail store design. The product offering includes: B.I.O.system sandals, boots, clogs and shoes; AEROsystem athletic performance styles; SMARTsystem walking shoes; LiTe lightweight athletics; R.O.C.S rocker bottoms; 24/7 everyday styles; and 3D3 orthotics.
Cox said there are more retail stores to come from the brand, which launched in 2010 with a focus on biomechanical footwear.
Watch on FN
“Tysons Corner paves the way for future Abeo locations in the U.S.,” he noted. “Our brand has experienced incredible growth, and we are thrilled to begin establishing Abeo in the best retail locations in the country to provide customers unparalleled comfort footwear options combined with a personalized shopping experience.”
