Ugg Celebrates Bold Self-Expression With Its Summer 2025 Campaign
Amina Ayoud
Assistant Digital Editor
Ugg is bringing “Big Summer Energy” with its latest campaign centering around effortless everyday footwear silhouettes.
Celebrating bold self-expression, the summer 2025 campaign features a cast of multi-hyphenated creatives clad in the brand’s ultra-versatile GoldenGlow slide, GoldenGlow sandal, PeakMod, Goldenstar Clog Sunray and Goldenstar Glide Sunray styles, all designed for the warmer weather ahead.
Set against a poolside backdrop, the campaign aims to embrace and celebrate the power of unity, inclusivity and collective joy of the Ugg community.
Retailing for $90, the sunny GoldenGlow slide features an airy design, equipped with super-light and sugarcane EVA that offers a springy feel. Three adjustable straps made from 100% recycled fibers take center stage on the uppers, creating the perfect fit.
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The GoldenGlow sandal, retailing for $100, also features a similar construction to its slide counterpart. The sandal differs in its lofty platform soles, equipped with a grippy footbed that is perfect for any terrain, rain or shine.
Retailing for $100, the sculptural PeakMod is a molded slip-on made to adapt to the wearer’s foot. The style features an adjustable back strap that can be folded to the front, accompanied by a mesh upper for breathability. The beloved Goldenstar Clog Sunray, retailing for $140, is made of Regenerative Cotton, giving it the same lightweight treatment as the other styles, providing support and a spring in the wearer’s step. Utilitarian adjustable back straps give way to an appealing ombre finish that evokes major summer vibes.
Finally, the Goldenstar Glide Sunray retails for $130 and includes adjustable heel straps that can flip to the front for slide-like access. The contoured footbed and Regenerative Cotton material bring stability and breathability on those hot summer days.
All of the colorful styles from the summer 2025 campaign are available now at Ugg.com, Ugg stores and select wholesale retailers nationwide.
