NewJeans’ Hanni Models Horsebit Loafers in New Gucci Campaign
NewJeans star Hanni is the face of Gucci‘s new global campaign for the Horsebit 1955 bag and Horsebit 1953 loafers.
In the ads, which were shot in Seoul, Gucci creative director Sabato De Sarno follows Hanni across the city’s iconic spots. The K-pop singer is one of the first females to wear the Horsebit 1953 loafer in a Gucci campaign. She can be seen modeling the black loafers with white socks and jeans.
The classic shoe style was first introduced in the house’s eponymous year and is the first shoe made by Gucci. The launch also coincided with the arrival of Gucci’s first American boutique in New York City.
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This season, Gucci also offers the loafer in nuanced iterations as seen in brown and a blue-green leather.
In addition, Hanni can be seen modeling three new Horsebit 1955 bags, crafted in different materials in Gucci Rosso Ancora and are exclusive to South Korea.
Hanni has been Gucci brand ambassador since October 2022. In March, she extended her partnership as the new ambassador for Gucci Beauty.
To see more photos from the campaign, click through the gallery.
