Stuart Weitzman has tapped its first-ever men’s global ambassador.
According to the Tapestry-owned footwear brand, it has signed on actor, producer and talk show host Mark Consuelos to star in its first celebrity-fronted men’s campaign since launching the collection earlier this year.
Shot in the style of the brand’s signature minimalist black-and-white visual aesthetic, the new men’s campaign aims to stay true to Stuart Weitzman’s iconic imagery. It was lensed by fashion photographer Ned Rogers, who had previously photographed the brand’s “How Lovely to Be a Woman” campaign.
The campaign features Consuelos wearing two fall boot styles from the latest men’s collection including the Adam lace-up boot and the Aiden Chelsea boot.
Kaisy Mae O’Reilly, senior vice president and chief marketing officer of Stuart Weitzman, said in a statement that it was important that the company chose a brand ambassador who represents a continuation of the brand’s narrative of celebrating modern womanhood. “Mark famously adores and supports Kelly, and we believe there is nothing sexier than that. This campaign shines a spotlight on men just like him,” O’Reilly said.
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“I am thrilled to be named Stuart Weitzman’s first-ever men’s global ambassador,” Consuelos added in a statement. “I know the brand because of my wife, who has many blue shoeboxes in her closet. I’m honored to be thought of as the definition of the Stuart Weitzman man. When I told her about the campaign concept of strong, sophisticated and sexy, she encouraged me to go for it — and put all my hours in the gym to good use!”
First seen by FN at the brand’s Milan Fashion Week presentation in September, Stuart Weitzman made a bigger splash for its new men’s collection during January’s Milan Men’s Fashion Week event, which included an appearance by Brooklyn Beckham.
The men’s collection is divided into three lines — Premiere, Club and Resort, designed to offer shoes for all occasions crafted by artisans in Italy.
The Stuart Weitzman men’s collection is now available on stuartweitzman.com and at select retailers, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Nordstrom and The Level Shoes Dubai.
This launch comes after Tapestry reported earlier this month that net sales at Stuart Weitzman in the first quarter of fiscal 2025 increased 2 percent to $53.7 million.
