Western footwear brand Justin Boots has inked a new partnership deal with the Texas Rangers Major League Baseball team.
According to the Fort Worth, Texas-based shoe company, it will serve as the MLB team’s official boot. As the Texas Rangers gear up for the season, fans can expect to see Justin Boots represented both on and off the field.
As part of the partnership, Justin Boots will introduce the “Give ‘Em The Boot” activation that will take place at each regular season home game. When the opposing team switches pitchers mid-game, Justin’s “Give ‘Em The Boot” promotion will take center stage and fans will have a chance to win a free pair of boots. This opportunity rewards fans for their support while highlighting the partnership between Justin and the Rangers, the company said.
In addition to the “Give ‘Em The Boot” promotion, Justin will also introduce two oversized boot photo opportunities around Globe Life Field. The company added that these larger-than-life installations will provide fans with the “perfect backdrop” to capture memorable moments and showcase their love for both Justin Boots and the Texas Rangers.
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“As we mark our milestone of 145 years of heritage at Justin Boots, we are proud to announce our partnership with the Texas Rangers, an organization whose recent World Series win exemplifies their dedication to excellence and the pursuit of greatness,” John Sweeney, president of Justin Boots, said in a statement. “At Justin, we are honored to join forces with such a storied franchise, and we look forward to uniting our legacies of tradition and community to create memorable experiences for fans.”
Chad Wynn, vice president of partnerships for the Texas Rangers, added that the team is “proud” to extend and expand its relationship with the footwear company, naming Justin Boots the official boot of the team. “Our organization proudly wears Texas across players’ chests as an homage to the great state our fans call home; Justin represents 145 years of legacy and heritage,” Wynn said. “There could not be a more perfect partnership fit for our fans!”
Founded in 1879 by H.J. Justin, the western company produces a variety of boots for both men and women, including cowboy boots, work boots and casual shoes. Justin also offers a wide range of men’s, women’s and kids’ apparel and accessories, including cowboy hats, jeans, belts, handbags and more. The company has famously been linked to collaborations with legendary country star Reba McEntire and with Paramount Network for a capsule collection of western boots inspired by the drama series, “Yellowstone.”
This partnership couldn’t come at a better time for the western market. Indeed, cowboy boots, hats and denim have been among the top-selling fashion trends for a few years.
In the U.S., Western boots in particular totaled $888.5 million in sales in 2023, up 30 percent from 2019, according to Circana’s consumer tracking data.
