Jimmy Choo Goes Minimal for Spring 2025 Campaign
Jimmy Choo is starting the new year afresh with its spring 2025 campaign.
Korean model Taemin Park stars in the images shot by photographer Ferry Van Der Nat, which includes the brand’s range of accessories, from shoes, bags to sunglasses.
The campaign images focus on the brand’s signature diamond design across its prism mules to the soles of the Diamond X II and Diamond Flex sneakers.
The diamond is also featured on its belted tote bags, meanwhile a leather crossbody bag is embossed with stars.
The spring collection has just online and is now available at its stores, including its new flagship on Madison Avenue.
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The brand returned to the street in December that is just a few blocks down from its former location.
Jimmy Choo’s new spot on 667 Madison Avenue introduces a renewed retail aesthetic, where each Jimmy Choo boutique offers a one-of-a-kind environment and experience.
Sandra Choi, creative director at Jimmy Choo, said she is excited that the brand gets to reinvent its footprint in the city, linking its creativity with New York’s “unmistakable personality.”
“Dynamic, modern, vibrant and free — New York is a kindred spirit, a home from home for the brand connecting with our values and ethos, our attitudes to 21st-century glamour,” she added.
The flagship is decorated with vintage furniture, such as mid-century seating by Luigi Pellegrin, Antonio Citterio and Móveis Cimo, and artisanal pieces like collectible lighting by Tommaso Bertocco and Kueng Caput. They were handpicked by interior designer Nebihe Cihan to accentuate the brand’s artistic sensibility and seasonal offering.
