Allbirds Taps Stanley Tucci For New Content Series That Will Star Actors and a Formula 1 Driver
Stephen Garner
Senior Editor
Allbirds is looking for some star power with its latest campaign series.
Dubbed “Cards On The Table,” the footwear brand said the new four-part content series created in collaboration with Academy Award nominated actor Stanley Tucci, and aims to bring to life the “Allbirds by Nature platform by gathering unexpected guests for a dream dinner party.”
Allbirds also noted that viewers are offered a rare glimpse into the lives of a diverse lineup of guests, including actor Sophie Turner, Formula 1 driver Carlos Sainz Jr. and television host Tan France. Hosted by Tucci, the 12 guests hail from unique backgrounds across a variety of industries – from a Spice Girl and a Green Michelin Star chef to a world-renowned physicist and an Emmy-winning comedian.
What’s more, the shoe brand also enlisted expert help to cook up great conversation, with assistance from Dr. Orna Guralnik, clinical psychologist and psychoanalyst widely known for her role in Showtime’s “Couple’s Therapy.” Guralnik curated decks of discussion cards that are tailored to each episode’s guests, designed to dig deeper into their unique nature.
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The series, which was developed alongside OBB Pictures and Salt Productions, will air weekly throughout March on Rolling Stone’s YouTube channel. Content from the 20-minute episodes will also run across Allbirds’ site and social channels.
“I’ve been a fan of Allbirds for years, and felt immediately attracted to their idea of gathering an unlikely group for a sort of dream dinner party,” Tucci, executive producer of the project, said in a statement. “The pitch from Allbirds was clear: this isn’t an ad, this is an experience curated by Allbirds to celebrate the power of curiosity and human connection. Audiences are going to get a real, compelling glimpse into our guests, and will get to know them in a way they couldn’t otherwise.”
Kelly Olmstead, chief marketing officer at Allbirds, added that the brand believes that “curiosity is fundamental not just to forge new and better paths, but to forge authentic connection,” and this content was created to encourage exactly that.
“We’ve gathered people who we feel best embody our values, in different but equally powerful ways–and the conversations that unfold reveal not only new sides of our guests, but of our brand,” Olmstead said.
