Tommy Hilfiger Taps Sophia Hwang-Judiesch as President, North America
Sophia Hwang-Judiesch has jumped from Hudson’s Bay to Tommy Hilfiger, where she will serve as president of North America.
Hwang-Judiesch had been president of Hudson’s Bay before stepping down last month, when the Canadian department store tapped Liz Rodbell to succeed her.
Before Hudson’s Bay, Hwang-Judiesch was vice president of strategic initiatives at Ulta Beauty, leading the launch of Ulta Beauty@Target. She also brings experience from Carter’s Oshkosh and Esprit.
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Hwang-Judiesch officially joins Tommy Hilfiger on Jan. 8 and will report to Stefan Larsson, chief executive officer of PVH Corp., which owns the brand.
“Sophia’s proven track record of driving profitable, omnichannel growth and enhancing the brand experience at every touch point will be critical as we get closer to consumers than ever before,” Larsson said. “With Sophia leading Tommy Hilfiger North America and Donald Kohler leading Calvin Klein North America, we now have the leadership strength in place for the North America unlock of both brands.”
PVH — which Larsson is working to transform into a leaner, faster-moving business that can churn out steady growth — has been seeing some C-suite churn. Last month, Hennes & Mauritz veteran Lea Rytz Goldman was named global brand president of Tommy Hilfiger.
Hwang-Judiesch said she looked forward “to working closely with the global leadership team as we make the Tommy Hilfiger brand more desirable in the market than ever before.”
PVH also promoted Amba Subrahmanyam to the role of chief people officer, succeeding Julie Fuller, who is leaving the company. The switch will take place on Feb. 5.
Subrahmanyam joined PVH in February 2022 and is currently executive vice president of people for PVH Americas and Calvin Klein Global. Before that, she worked in human resources at Tapestry, Tory Burch and Coach.
“Amba is one of the key leaders behind the transformation of Calvin Klein and the early unlock of our North America business,” Larsson said. “She is known for combining her strong people focus, deep industry knowledge and business acumen to help grow people and brands.”
Subrahmanyam added, “We are evolving our culture to become one of the best brand builders, and we will do it in an entrepreneurial way, supported by our strengths as one of the biggest global fashion groups.”
