StockX has hired Nick Karrat as its next chief marketing officer.
In a statement, StockX stated Karrat will be tasked with overseeing brand marketing, integrated marketing, performance marketing, creative and product marketing across the globe, and will drive its overarching consumer-facing strategy.
Karrat will start on Oct. 21 and report directly to StockX co-founder, president and chief operating officer Greg Schwartz.
“Nick’s experience leading high-performing marketing teams in the e-commerce landscape makes him a valuable asset to our business,” said Schwartz. “His vision aligns perfectly with our goals, and his leadership will be instrumental in navigating the next phase of our growth. Together, we look forward to creating meaningful brand connections with the millions of customers StockX serves around the world.”
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Most recently, Karrat was the chief marketing officer at lifestyle clothing brand Tommy John. His marketing career also includes stops at Boll & Branch and Plated.
“I’ve been buying Jordans since the ’80s, so having the opportunity to combine my work and passion makes this a dream role. As a long-term StockX customer, I admire how the platform rewrote the rules of commerce, and changed how people buy and sell online,” Karrat said in a statement. “I’m excited to join the talented team to help further cement StockX’s position in current culture and focus on its mission to empower everyone to trade what they love.”
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
