Sperry has tapped Chris Echevarria, founder and creative director of the Brooklyn-based brand Blackstock & Weber, to reinvent some of its signature styles.
Echevarria has been named creative director for Sperry by Chris Echevarria, a limited-edition capsule collection that will focus on Sperry’s history as the originator of the classic boat shoe. The collection will be made at the family-owned Rancourt factory in Maine, one of the few remaining shoe factories in the U.S. Echevarria will work alongside the Sperry team to reimagine the company’s best-known styles.
The first drop from Sperry by Chris Echevarria is expected to release globally in the first quarter of next year. Because the line is still in development, there are no details yet on the styles, the prices or the distribution plan.
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Elizabeth Drori, chief merchandising officer of Sperry, said Echevarria’s “distinct design perspective and focus on impeccable quality aligns seamlessly with Sperry’s legacy of producing timeless, high-quality footwear. These shoes not only pay homage to Sperry’s heritage but also push the boundaries of design.”
“Partnering with Sperry is an incredible opportunity to reimagine icons that are deeply rooted in the history of American style,” Echevarria added. “As a longtime fan of the Top-Sider, I’m excited and honored to receive such a prestigious opportunity.”
The footwear brand has collaborated with a number of labels and companies over the past several years, including the women’s fashion and lifestyle website Who What Wear, Malbon Golf, Beams Plus, Brooks Brothers and Pleasures. It also has an ongoing collaboration with Rowing Blazers.
This story was reported by WWD and originally appeared on WWD.com.
