Oboz Footwear Hires 15-Year Industry Veteran Lauren Colalillo as Its VP of Sales
Oboz Footwear has hired Lauren Colalillo, a 15-plus year outdoor industry veteran, as its vice president of sales.
In the role, Oboz stated Colalillo will be tasked with overseeing all sales activities for the brand and report directly to president Amy Beck. Also, Oboz said she will manage international sales as it continues to grow.
Her team includes regional sales managers Joel Conybear and Christian Schumacher, as well as sales operations director Steve Lowry.
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“The minute I met Lauren I knew she was the one to drive our sales strategy,” Beck said in a statement. “Her love for hiking, infectious energy and keen business sense were immediately evident and will help us build on our global strategy and inspire more people to love hiking and love Oboz.”
Before joining Oboz, Colalillo most recently was the senior sales director for national accounts at Revelyst. She got her start in the industry with Wilson Sporting Goods in 2008, according to LinkedIn, and ended her nearly eight years with the brand as its national account manager.
Her resume also includes four years at Amer Sports as strategic accounts manager for e-commerce and outdoor specialty, and nearly a year as e-tail director of Salomon, one of its highest profile brands.
“Oboz is a brand renowned for its exceptional products and commitment to environmental stewardship and with its growing awareness and a clear vision, its future is bright and ripe with opportunities ahead,” Colalillo said in a statement. “As someone who loves to hike and camp, I’m inspired to work with a team that shares the same commitments, passions and energy.”
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
