Under Armour Named as Unrivaled’s Official Uniform Partner
Unrivaled has a new teammate: Under Armour.
Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled.
“Under Armour is all about creating products that help athletes perform at their best, and we couldn’t be more thrilled to partner with Unrivaled to outfit some of the best women’s basketball players in the world as they compete on this exciting new stage,” Under Armour senior vice president of global sports marketing Sean Eggert said in a statement.
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With the partnership, a statement confirmed Under Armour will provide the on-court uniforms for the inaugural season. Also, the brand will equip players, coaches and staff with performance apparel and accessories for both competition and training on and off the court.
Players, coaches and staff will receive the latest Under Armour sportswear and baselayer products, according to the statement, and players will have the opportunity to receive custom premium products from the brand that are “tailored for optimal fit and comfort.”
As for footwear, Under Armour confirmed it will provide basketball shoes for players without an active shoe deal.
“First of all, I’m excited about Unrivaled because we get to stay in the states and continue to build the viewership and get eyes on women’s sports, with fans able to watch us throughout the whole year,” Marina Mabrey, an Unrivaled player and Under Armour athlete, said in a statement. “WNBA players have not been able to really do that at this level, so that is a huge positive.”
She continued, “And then having Under Armour partner with Unrivaled is just amazing. It shows that Under Armour is serious about investing in women’s basketball, and it will give the brand more exposure with WNBA and top athletes as well as their fans, allowing them to showcase everything they have to offer.”
What’s more, Unrivaled and Under Armour stated they will host community events and a youth development camp powered by the brand’s UA Next grassroots platform each season. The Unrivaled coaches will assist in creating skill development programming for these events, according to a statement, and the players will have volunteer opportunities to help the next generation.
The inaugural season of Unrivaled will begin Jan. 17, 2025, in Miami, and Under Armour will have officially licensed gear onsite. Fans not in attendance can watch via TNT.
Also, Unrivaled’s official Under Armour jerseys will be revealed “at a later date prior to tip-off.”
“Unrivaled is all about challenging the status quo, and as a fellow innovator, Under Armour shares the same values and standards of excellence we set for ourselves,” Unrivaled president Alex Bazzell said in a statement. “This partnership is more than just a collaboration; it’s a commitment to empowering our athletes and coaching staff with the tools and resources they need to elevate their game.”
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
