Shoe Carnival GMM Tanya Gordon on Ditching Competition in the Workplace: Women Who Rock
Jennie Bell
Deputy Managing Editor
Collaboration, not competition. That is Tanya Gordon’s prescription for retail and fashion businesses, to ensure that women continue to rise to top positions.
“The industry must break down the barriers that prevent women from advancing, whether that’s through offering mentorship, equal opportunities or simply fostering an atmosphere where women aren’t pitted against one another,” said the retail veteran, who now serves as senior vice president and general merchandise manager at Shoe Carnival Inc.
Gordon noted that a competitive workplace, while it might fuel the bottom line, has at times created barriers for employees seeking to enter leadership roles. “Women, in many cases, find themselves navigating a landscape where opportunities for advancement can be scarce, and sometimes that can breed jealousy or a sense of scarcity,” she said.
However, Gordon added, that narrative is changing as women are increasing supporting each other in authentic ways. “More women are understanding that collective success benefits us all,” she said. “While challenges remain, we are more united in our efforts to uplift one another than ever before.”
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As for how she helps elevate others, Gordon said she strives to be approachable and is committed to offering guidance, advice and a listening ear when needed. She personally mentors several women both internally and externally, who reached out directly to forge a relationship.
But in certain ways, Gordon said, mentorship looks different today than in the past. For one thing, it’s more flexible and organic, rather than a forced, formal system. And it acknowledges the whole person.
“The focus has shifted to a more holistic approach, covering not just career advancement but also work-life balance, mental health and navigating a fast-changing landscape,” she said. “This shift has made mentoring more personalized, helping my mentees thrive in both their professional and personal lives.”
A version of this article appeared in the Feb. 3 print issue of FN, as part of the “Women Who Rock” special section. On Feb. 4, FN and Two Ten Footwear Foundation will honor these women at the annual live event in New York City.
