Daily Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

More Moves at Reebok: US Operations Acquired by Galaxy Universal

Reebok joins Galaxy Universal’s portfolio of athletic brands including And1, Gaiam and Tony Hawk.
Reebok, Sneaker District, Club C, Club C Mid II Vintage, sneakers, white sneakers, collaborations, lace up sneakers, sneaker retailers, sneaker websites, Europe, European sneakers
Reebok joins Galaxy Universal’s portfolio of athletic brands including And1, Gaiam and Tony Hawk.
Courtesy of Sneaker District

Reebok’s U.S. operations have a new owner.

According to a new report by Retail Dive, Ivy Solari, vice president of digital commerce at Reebok, told an audience at National Retail Federation’s Big Show conference on Sunday that Reebok Design Group and the brand’s U.S. operations have been acquired by Galaxy Universal.

Authentic Brands Group, which bought Reebok from Adidas in 2021 for $2.5 billion, confirmed the news to FN without any further detail.

As per Retail Dive, Reebok’s brick-and-mortar presence currently focuses on outlets, but under new ownership Solari said the company is, “looking forward to opening some more full-price or experiential stores.”

Watch on FN

“We really do believe that there is a great connection between setting and experience, purchasing and then returning as a consumer,” Solari said on Sunday, according to Retail Dive. “That is in our long-term roadmap, hopefully into 2025, into 2026.”

Reebok joins Galaxy Universal’s portfolio of athletic brands including And1, Gaiam and Tony Hawk. The company is also the licensee of the Justice and London Fog brands.

This news follows a round of layoffs that hit Reebok in December. Last month, Authentic confirmed to FN that Sparc group reorganized Reebok’s footwear business as it looks to transfer licenses to new partners and focus more deeply on apparel.

At the time, Authentic did not confirm which specific footwear divisions were impacted by the cuts, but employees in merchandising, design, product management, talent acquisition and innovation shared on LinkedIn that their roles had been eliminated due to a restructuring at Reebok.

Earlier in December, Authentic terminated its license with New Guards Group (NGG), a division of Farfetch, to distribute Reebok footwear and apparel in Europe. Under the terms of the former deal, NGG had operated the European operations of Reebok’s branded retail stores and e-commerce, and worked to drive wholesale distribution for the label.

Shopping with FN
Daily Headlines

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Asap Rocky, Puma, Footwear News, FN, cover, cover story, interview, FNAA, collaboration of the year, award, collaboration
Get the Latest Issue
Only $24.99 for one year!
PMC Logo
Footwear News is a part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved. FN and Footwear News are registered trademarks of Fairchild Publishing, LLC.