Post Malone Opens the Doors to Ugg’s Feel House in Los Angeles
Nine-time diamond-certified Grammy Award-nominated musician Post Malone hosted an invite-only event on Saturday, Nov.16 to celebrate the opening of Ugg Feel House Los Angeles.
According to the Deckers Brands-owned footwear label, notable guests at Saturday’s event included Anwar Hadid, Alton Mason, Boo Johnson, Akira Akbar, Allison Kane, Hunter Woodhall, Lil Cherry, Larsen Thompson, Reese Cooper, Mario, and more.
Guests at the event were treated to a special live performance by Post Malone, a set by DJ Odalys, bespoke Ugg product customization by Clint Orms, catering by Craig’s LA, specialty cocktails and beverages by Schaffer. Also on display was an exclusive pair of Ugg Classic Boots in the same custom multi-camo print that the brand and Post Malone co-created in 2023. The one-of-a-kind pair of boots was seen on Malone at his soundcheck at Super Bowl LVIII in February.
Now open through Nov. 24, Ugg’s L.A. Feel House is located at 8175 Melrose Avenue and offers visitors a multi-sensory retail experience that combines the latest product lines, new and past collaborations, guest customization, and brand education – all curated by the “Sunflower” singer.
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“We are thrilled to open the doors to our next Feel House, a powerful retail space that expresses the Ugg brand’s commitment to delivering products and experiences that make you feel good inside and out,” Tracy Paoletti, vice president and general manager of North America at Ugg, said in a statement. “Showcasing creatives, art, and design cues that merge Post Malone’s and the Ugg brand’s creative point-of-views, Feel House LA, curated by Post Malone, brings our newest product offering and heritage fan favorites to Los Angeles.”
This opening comes just days after Ugg revealed its second campaign with Post Malone. In this next chapter between the duo, the second spot highlights Ugg’s Heritage Pull-On TrailGazer boot for men in a short film dubbed “Post v. Post.”
Last week also saw the opening of Ugg’s limited-time pop-up shop at Nordstrom NYC for this holiday season. Dubbed, “Ugg at The Corner,” the shop features a curated selection of styles across women, men’s and kids including signature Ugg footwear, outerwear, sportswear, socks, robes and cold-weather accessories. It’s open now through Jan. 12.
