The North Face Expands Gear Renewal Program to Include Online and In-store Trade-ins
The North Face said Tuesday that it is expanding its Renewed Program, and now “allowing customers to return used gear both online and in-store for monetary credit.” The company said this evolution of the brand’s secondhand program “also offers additional credit tiering to customers for each item they return, in line with the item’s condition.”
The North Face customers can bring in their used gear to the brand’s retail or outlet store. Or, they can mail in products via an online trade-in process. “The North Face will inspect, wash and repair used gear for resale at the Renewed online store,” the company said in a statement. “When customers trade in eligible items they’re no longer using, The North Face will send $10, $30, or $50 in credit toward their next purchase at thenorthface.com or in The North Face retail stores. Credit earned is based on item qualification as outlined on The North Face Renewed website.”
The brand said if items are well-worn and don’t qualify to be renewed, it will still take them back for donation or to be recycled. “This evolution of The North Face Renewed Program supports the brand’s ongoing commitment to advancing principles of circularity,” the company said and noted that this program “is powered by Archive, a technology platform for circularity, and Tersus solutions, which provides a suite of textile reclamation solutions for apparel and footwear.”
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The North Face and Archive first partnered in 2022 when the brand launched its Renewed Program.
The Renewed Program includes women’s, men’s and kidswear as well as footwear, bags and gear. The site also has a special “Remade” program where damaged items are cleaned and repaired by hand.
Creating greater circularity is just one part of the brand’s sustainability practices, which also includes reducing greenhouse emissions across the supply chain, using responsibly sourced and renewable materials and “rethinking packaging.”
