Nike and NFL Announce 10-Year Partnership Extension Through 2038
The National Football League (NFL) and Nike have just revealed their plans to extend their longstanding partnership for 10 years.
With the original contract set to expire in 2027, the new 10-year extension means their partnership will last through 2038. Nike has exclusively provided all uniforms and sideline, practice, and baselayer apparel for all 32 NFL teams since 2012.
“This partnership renewal is a testament to the strength and success of our collaboration with the NFL,” said Elliott Hill, president and CEO of Nike. “As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league’s growth and development initiatives.”
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Together the NFL and Nike plan to increase the game’s global popularity and support developmental programs at the high school and collegiate levels. The collaboration will also continue to promote powerful storytelling to connect with fans.
Another key initiative of the collaboration is a commitment to the health and safety of players. Nike’s Sport Research Lab will apply its resources to create cutting-edge, high-performance products to help reduce lower extremity injuries and ensure footwear safety.
“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” said NFL commissioner Roger Goodell. “In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football, and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”
